Are You & Your Dog In A Supply Chain?
For your own good. So listen up - 'cause there may be a quiz at then end of this post :-) Now every manufacturer on the planet is hot on tracking the Supply Chain. Tracking the Supply Chain can manage costs, leverage profits and gain consumer data, make money faster. But so what - why should you care?
Let's look at dogs as consumer products - just like razors or shampoo......
Let's pretend dogs are consumer products. The dog is the product - and you are the consumer. You are the dog consumer.
Now emotions aside, let's look at dogs from a purely business approach. Here's a look at how you might fit into the flow of the Supply Chain, depending on what type of dog you own will depend on which type of sales chanel we are supplying:
Purebred Dogs - Sales Channel One
- Dogs are bred (raw materials)
- Puppies are whelped (manufacturing process)
- Puppies are sold (consumer marketing & sales)
- Puppies are registered (certificate of authentic goods)
- Consumer (dog owner) takes new puppy home (consumer possession)
Shelter Dogs - Sales Channel Two
- Dogs are surrendered to shelter (acquisition of goods)
- Shelter assesses adopt-ability (assessment of goods)
- Shelter provides vet care (getting goods ready for market)
- Shelter euthanizes unadopted or ill animals (product rotation, managing excess inventory)
- Shelter markets dog (adoption days, Internet)
- Shelter adopts dog to new family (sale)
- Consumer takes dog home (consumer possession)
Now imagine a way we track the product - the dog - all the way to the consumer. Better yet - imagine a way we can track post consumer behavior.
Imagine a way we can track......
- who bred the dog, and if they were licensed
- who bought or adopted the dog, and if the owners obtained licenses
- how frequently and what kind of (health) veterinary care the dog received
- who delivered the veterinary (health) care
- where and when the dog was shown
- what activities the dog and their owner participates
- what products or services they buy for their dog
Who Wants The Doggie Data? Hot On The Supply Train Trail
Do you wonder who would want that doggie & owner data? Who would those stakeholders be? And why would they want the data? Well, maybe that list might look like this:
- AKC - (Controls Purebred Sales Channel Data)
- DDAL - (Controls Shelter Sales Channel Data)
- HSUS - (Controls Shelter Sales Channel Data)
- PIJAC - (Controls Purebred Dog & Other Animal Sales Channel & Aftermarket Goods/Services (Pet Products - Toys, Food, etc.))
- AVMA - (Controls Aftermarket Care (vet visits) & Pharmaceutical Distribution (shots, etc.))
- USDA - (Regulatory Authority Overseeing Delivery of Products - All Data Channels To Roll Up Under USDA Public/Private Database, perhaps like the NAIS model?))
Collecting all of that data would be time and labor expensive, right? But not if the work and the costs for collecting that data were shared. So what if everyone who wanted to share that data would chip in? (pun intended) and roll it up into one big shared database. It could happen.
How To Collect Data Without Really Trying
How could those possible stakeholders obtain and track all of that data? And how could they do it in a cost-effective manner? And to make sure they could all share the data, mabe the data collection method would share a common technology platform (ISO Standards) , like the one that's found on Page 40 of the report to accompany HB 2744 - Farm Appropriations Bill?
Silly you. It's called a microchip